To celebrate the third Olympic and Paralympic Games held in Paris, the Louvre has decided to highlight the creation of the first modern Olympic Games in an exhibition entitled “Olympism. Modern invention, ancient legacy”, sponsored by Natixis.
By partnering with one of the most well-known museums in the world, Natixis adds a further dimension to its commitment to culture and sport.

An exclusive exhibition on the invention of the modern Olympic Games

This exhibition, to be held from April 24 to September 16, 2024, highlights the key role played by France, and more particularly Paris, as well as little-known French and Greek luminaries, who were behind the greatest of sporting events. Apart from Pierre de Courbertin, who defended the democratic practice of sport to develop peace throughout the world, we notably discover Emile Gilliéron, who was the official artist for the Olympic Games in 1896 and 1906. The role of Michel Bréal, professor at the Collège de France is also presented at the exhibition, mainly as inventor of the silver trophy, the Bréal Cup, which had a decisive influence on subsequent Olympic Trophies.
Original archaeological works will also be exhibited, revealing the sources of inspiration of the iconography of these first Olympic Games.

An exhibition which echoes our commitment to sport and culture

Since its creation, Natixis has always been involved in patronage and sponsorship of culture and sport. It promotes talents and expertise in culture as well as sport, and notably assists 13 athletes among more than 240 supported by Groupe BPCE.
Over many years, the brands of Groupe BPCE have forged close ties of support and loyalty with sports like rugby for Natixis, but also sailing, basketball and handball for the Banques Populaires and the Caisses d’Epargne.
Premium Partner of Paris 2024, with a historical commitment to sport, Groupe BPCE is positioned as a key partner in the success of the Paris 2024 Olympic and Paralympic Games and a benchmark financial player in the sports ecosystem.

© Manière du peintre d’Antiphon, Coupe à scènes athlétiques, vers -490 – RMN-Grand Palais (musée du Louvre) / Christian Larrieu